If your Brand is doing one million dollars or more a year should you be on Television?
After helping over 70 Brands and 300 hundred of their products 10X their revenues we are the definitive experts on how to do this. Without our expertise getting your first successful TV ad can be intimidating. Is it a good investment? Isn’t it insanely expensive and complicated?
Not for us. We live and breathe growing businesses through smarter technologically powered marketing via Television, Internet Ads, Radio and even SMS & Email.
Let's start with the next part though.
A true innovation.
Thanks to machine learning and Google Analytics we have the power to insert your advertising directly onto the HDTV of your potential customers individually.
Think about the specificity of Google Ads and the targeting of YouTube yet not on a site.
Your content will be individually served during the prime time programming your specific prospects are watching on Television. You’ll only pay for that very narrow target and get the complete luster of being a multi-million dollar brand.
No one on Earth understands this type of Direct Response Advertising like our founder. His teams have created over 6 billion in revenue for names like Samsung, GoPro and 70 more massive brands in the last 24 years.
Maximus is a NEW INNOVATIVE AGENCY model. We don't hire kids from college as employees. Every one of our members is an advertising artist who is trained by our founder for 13 weeks before they are allowed to approach a client. They are paid directly from the profits of their own work.
Finally the person at the agency has a brain and a daily vested interest in your success.
No one has a greater interest in your success than members of The Maximus Group. We represent the next great advent in technology driven advertising crafted by genius artists that represent your growth and profitability.
We hand serve the world's most compelling message directly to the people that you want as customers.
Suddenly, you're an advertising genius.
Our Founders have a touch on every aspect of your account. We analyze, review every approved brief, script, strategic profile and filmed ad. This means you are getting the treatment of one the world's best Direct Response Advertising Teams without the big fat retainers.
Your marketing should be a profit center.
World Class Proven Strategy Writing
Production Media Buying
Did you start a business with a great idea, and now it’s working? Congratulations. Growth is dependent on change as you know. We have been down this path over 300 times and know that a customized solution is always required inside the established format of others proven success.
Knowing what not to do is as important as what to do. We believe in zero waste of time or money. Deep thinking and reliance on other's proven success steps is key. We have the case study knowledge to draw from.
If you have to reinvent the wheel? We are not for you.
Our track record of consistency should allow you the comfort to sit down and design a marketing path that we can execute to establish growth today and in the future.
Or are you a person that would prefer to figure out everything on your own because that is how you maintain control and organization? If that is you, stop here.
We Are Maximus
The founders of Maximus Group has been involved in hundreds of company launches with an approximate 80% success rate over 24 years. We have collected and deploy the smartest marketing techniques available. We’ve directly sold over 6 billion dollars in products and trained customers to recruit more customers to lower acquisition and increase speed of growth and cash flow.
Ron Lynch
At 20, Ron was hired by Hollywood legendary Director Robert Altman which granted him several roles in films where he acted and stayed on as crew to learn film making.
His college job as a grocer led him to be a CEO leader with P&L responsibilities. At 35 he walked away from that life to work as a Creative Director at the Agency responsible for the George Foreman Grill, OxiClean, SoniCare and more.
After 20 year launching products for GoPro, J&J, Samsung and revenues topping of over 6 billion dollars he leads Maximus.
He currently directs films and has authored several books as well. Inquire with Maximus today and we'll send you one on the topic you care about most, getting your customers sold and satisfied.
Ron has taught approximately 400 copywriters to become commercial producers and creative leads through a program every Maximus Group member has successfully graduated. He has hand selected 20 women & men that work at Maximus. He continues to mentor and work intimately on their accounts daily.
Marcus Anderson
Over the years, Marcus has used his adeptness at identifying hidden financial potential to empower a spectrum of clients, from billion-dollar copywriters to some of Inc. 500’s fastest growing companies...
Uncovering up to 7 figures of previously overlooked, annual bottom line “found revenue”.
Now, alongside marketing titans Ron Lynch and Jordan Hall, Marcus mentors an army of found money specialists…
Teaching them how to revitalize other businesses while earning a rewarding stream of ongoing royalties.
Ian Nagy
Ian found his niche in direct response while working as a copywriter, media buyer, and brand manager at Golden Hippo Media, the $1B+ Direct Response behemoth behind brands like Dr. Gundry, Beverly Hills MD, and many more.
Several years later Ian teamed up with paid ads genius Brat Vukovich. Together they launched VidTao, a YouTube ad intelligence software with 100k+ users, and Inceptly, a video traffic agency with over $950M generated for direct response clients to date.
Jordan Hall
Jordan Hall is a seasoned entrepreneur and the strategic force behind several 7 and 8-figure companies, and is renowned for transforming businesses into high-profit revenue machines since founding his first successful online company in 2008.
With a rich history of collaborating with top-tier names in the online marketing arena, Jordan has empowered thousands to scale their digital enterprises, tapping into his passion for unlocking the quickest path to revenue in individuals' and companies' full potential.
Beyond his foundational successes, Jordan has evolved to become a pivotal asset for businesses aiming to escalate their margins, unearth new profit centers, boost ROI, and strategically amplify their market traction. His expertise in high ticket sales and a keen focus on leveraging the 80/20 principle for customer and business growth strategies stand at the core of the Maximus Agency's Mission.
Over the years our strategies have
been sought out at the highest level
Our Student Success Stories
Robo Hendrickson
Robo has worked with senior executives developing brand, products, marketing, sales and Internet strategy for Sony Electronics, Blockbuster, GameStop, XM Satellite Radio, WebTV, Sabre, Western Horseman, Alaska Magazine, Gray’s Sporting Journal, Justin Industries, Four Sixes Ranch, Ford Trucks, Viagen, Nocona Boots, MosquitoNix, Barn Armor, Texas Industries and Vetericyn.
Currently he is the cofounder of Animal Stewards International- the first animal healthcare company with a One-4-One giving program. Under the ASI umbrella are FullBucket, LifeStock, Rocket and 6666 Ranch Nutriments the leading supplement brands in animal healthcare.
Christy Goldfeder
Christy is a marketing strategist and script writer for consumer products and digital properties.
Starting her career at the Wall Street Journal, Christy transitioned into copywriting. She produced campaigns at leading Madison Avenue agencies for RiverSource, Merrill Lynch, Wachovia, Turner Construction, Community Foundations of America among many others.
Christy has specialized knowledge of women’s wellness, beauty, finance and personal development. She has a passion for partnering with innovative brands and is skilled at simplifying the complex.
Robert Wittstock
As a 'cubicle dweller' on business trips with executives, Robert's unique perspective on potential customer's core frustrations, lead them to bye pass executives and seek out his insight directly.
This experience revealed Robert's rare gift for crafting marketing that resonates on a deeper level. Going beyond features, his messaging taps into the customer's unspoken desires and the results they crave.
Robert's profound grasp of the customer perspective allows him to forge authentic connections through his work. This skill has proven tremendously lucrative, with his empathetic solar ads and scripts alone facilitating over $30 million in sales from 653 closed deals.
With his ability to actively listen and develop a genuine understanding of what drives customers,
Robert's marketing expertise is highly valuable. Companies seeking to truly resonate with their audience would be wise to enlist his talents for compelling, insightful campaigns that get results.
Caroline Harper
Need clarity about which unique traits make your brand magnetic? Messaging that tells a compelling story? Funnels that make the audience you want throw their credit cards at your face?
In over 15 years of sharpening strategies I learned from the masters, I’ve earned a reputation for a green thumb working with health, wellness, and human development trailblazers, including ‘The Secret’s Dr. Joe Vitale and United Way ATX.
Robin Burke
Robin helps companies scale with creative strategies designed to optimize conversions, including script writing, long and short form copywriting, and relentless testing.
His specialty brands reside in health supplements, spirituality and personal development, survival, and e-comm. Premium skills: ads, emails, video sales letters, producing/directing, and re-engaging high-ticket leads.
Marco Hernandez
20 years experience in sales and marketing for Telecom, Saas, and CPG. Over $150MM in attributable sales. Having worked with top Fortune 500s like Disney, Qualitas, Ericsson has taught him how to market to large audiences..
Marco's expertise is Conversion Rate Optimization, User Experience and Psychology in advertising.
We teach and train every single one of our people in a 13 week immersive grad level course that cultivates deep customer avatar psychology, in depth language & visual technique as well as relentless offer making, film making and sales driven pathways.
There are a host of ethical brands, small companies that utilize social media for advertising to gain awareness and sales. This can be very successful at a small scale.
Most companies start with an individual with a grand idea for an innovation in an industry.
This can be a physical product, software as a service or expert, intellectual property like books, coaching or professional services in the health sphere.
The challenge most operators come to when they grow is multi-fold. First, they have success advertising or marketing to a specific niche due to the need for early adopters and financial fuel to drive the business forward daily. The pitfall of this is getting good at selling to one client avatar and missing large segments of potential sales.
Second the management of a small company works very well with a single head of a pyramid, slowly building staff underneath for support and accessing outside vendors for production, fulfillment and even sales and customer service.
This is a very sustainable system for people that really have started a company and have created a job for themself and others. Most folks can spend their lives at this type of a business.
Others find they dream of being the owner of something with far greater value and volume and wish to turn to more complicated manners of attracting and winning customers.
Being able to radically scale a companies volume to us means reaching more people and not just converting them to customers yet training them through the process to become ardent advocates for the brand.
Is this possible?
Well our Creative Director has been the strategist involved with over 300 household brands and in many cases crafted the marketing, messaging and media path to over six billion dollars in revenue.
His work with GoPro, Johnson & Johnson, Samsung, OrangeGlo & OxiClean and legions of others have granted him regular relationships with some of the biggest innovators off the planet.
On Set Directing "The Real RFK Jr."
In 2011, we saw a problem arising as the Internet was really starting to utilize high end advertising tactics via Facebook and You Tube in particular. What we witness were dozens of legitimate start-ups and even more fraudulent companies capitalizing in a space that regulators really were not watching closely. That is true to this day.
Our solution was to start teaching excellent ethical advertising to individual copywriters and company owners one on one.
The training is called “The Marketing Mercenary",
and as ruthless as it sounds, the training itself has created over 400 devoted highly intelligent graduates that are currently operating with competitive ethical success in online environments.
Your goal as a small to mid size company we believe is to invert your business structure to less of a pyramid where you rule to an inverted triangle.
A company that operates more like a pinball machine where customers come in droves at the top and are adroitly handled by customer service, fulfillment and the layers of management that get the simple repetitive things done.
The end goal being the operator owner typically ends up taking two types of decisions no one else in the organization can make. Those are either innovation and customer service advances or financial decisions and partnership commitments.
The channel explosion of media online and on TV has created a dilution that could cost and single advertiser a speculative fortune.
The adherent of low cost production tools makes content creation as inexpensive as any time in history.
What the Maximus Group does is maximize effective creative through a measured Creative Brief process
In this process we discover your most likely individual “collection” of avatars that may desperately want your product or service. We identify your most valuable features and benefits of which most companies have easily up to twenty.
We narrow that down into ad paths and creatives that are able to be placed and tested in very specific media with the highest likelihood of success and then test them online and eventually through media services like Roku, Hulu and YouTube TV.
We can take small companies and help them create “Real Professional TV” advertisements that have calls to action that help pay the way to more customers.
We are not for brand new companies that have owners that demand creative control
No offense, but we are proven, long standing and we are collaborative yet we are not simply for hire. Our methodology is so powerful that part of our assessment includes making sure you are doing good in the world solving a real problem with integrity.
Why?
We like long profitable relationships that help people. We build the bridge between great products and great customers because once that is in place growth occurs. If your business model is about making a buck solely, you are probably selling something that we are not interested in. Harsh? Maybe but good things last and that’s what we work on.
So how does this work?
One of our independent contractors has no doubt discovered your product and company. They have utilized our criteria which is simple:
Does the company bring a true innovation?
If it is not an innovation, it is most likely a commodity which means a race to the bottom on price (like phone carriers). We are not expert in commodities as the ad spends are not measurable directly. Think Pepsi and AT&T here
Is there adequate margin between end of production
process and sale price?
We see best results when margins are 80%. Reason. For example, a product costs $20 to make and we can sell it for $99 directly to a consumer. This works as eventually when the product gets to retail 50% of the ticket will be captured by the retailer and you can’t sell a product on TV or online for $50 and expect to RAISE the price when distribution increases to retail. A common mistake.
We want that $80 to create and drive advertising, make more products, pay your staff, fund expansion and pay the owner because margin’s count.
Our founder was CEO of the Year in 1997 for Associated Grocers in the Pacific Northwest. He went directly from that job to working with the expansion of OxiClean, Orange Glow and SpaceBags and has reams of data of proof of these required mechanics.
We understand your future is retail and how that world works.
We are not just flowery ideas and wild creatives that burn cash for brand identity.
We convert existing cash into exponential sales growth, demand and desire.
We create the sales and consumer education that is memorable and creates conversations and conversions.
Is there a viable audience that needs the Product or Service?
Hopefully there are multiple. Consider the hundreds of uses for a product like WD40 or Duct Tape. A product that solves many common problems for a wide variety of people is a great indicator of potential success.
Is there a STORY?
That is where we come in with our people. We craft simple identifiable stories with exacting images and language that hook the prospective customer from the start.
We make sure they instantly see your product in their hand.
This process ends up with dozen of potential creatives that can be rapidly tested for success and refined. After this video content can be created and deployed on the strategically most intelligent media placements your prospects see.
Yes ultimately video content on TV, Cable, Satellite, and all the online networks is the goal if you have the means of production and infrastructure in place to
DELIVER the GOODS.
What makes this different than my Internet Ad agency?
Well to be direct. Success. Simply ask your existing Agency to SHOW YOU THE ADS that have been on TV and sold millions
. They cannot generally. We can daily as we have a repository of 66 Terabytes of edited commercials that have aired with success.
It’s hundreds and hundreds of hours of content filmed over the last 25 years. It represents billions of ad spend in success.
Your existing agency most likely has a very clever and kind talent at it’s top and a slew of employees and contractors under them that do not have the chops. They are gaining and losing clients every month in what we call agency ”churn”.
Perhaps you have been through a slew of agencies yourself.
Every company that we touch has the eyes, ears and hands of our management team on it. Even though our writer’s, directors and account managers have all been through our detailed training process where they submit real work before they graduate, we still vet every script, brief and attend every shoot. Our media director has been responsible for billions in spend and reviews every account, even after his state of the art AI media tools have evaluated them.
Your personal account executive is an accomplished copywriter, your partner in the creative process. As they work with us they graduate based upon performance metrics through levels of commercial writing, TV writing and eventually they become on set directors.
Many eventually leave to open their own solo shops and that is exactly why we started Maximus. We want to be the birthplace of the greatest writer/directors in modern advertising.
Currently there is no way to know if the person you are working with has any level of training with experts and actual experience. People lie.
We validate and participate in the formative years of our talent pools career to make sure their competence matches their confidence and the work you pay for is superior caliber to what you find elsewhere. This is the underbelly your agency won’t tell you. They are flying by the seat of their pants with “Good ideas”.
We are crafting winning content based off of more case studies and studied nuances than there are kernels of popcorn in a large with butter.
All sales are personal for the customer so every detail we focus on has a human touch from our end to ensure it works to the best it can.
Do we hand jobs to our own contractors?
Sometimes yes. Generally our Graduate Contractors are connected to a company by identification or referral. Many folks know what we are capable of. The challenge for our team is that they must adhere to our strict processes that involve our management for 3 years before they are allowed to single handedly manage any account. That ensures they are performing to standards and adopt the habits of integrity, creativity, methodology and stewardship that Maximus Group demands.
The Maximus Group Principals evaluate every script, brief and ad before a client sees it.
Do we include client voice and editorial comment?
Absolutely. Your content is still yours and must reflect you truthfully, stylistically and legally. Your legal team is also included in the process.
How does media get purchased?
Media and commission is paid in advance and held in an account and subject to refund of unused portions. We do not finance our clients media due to the fact we were left holding the bag for about 2.3 million dollars one year, which affected our sleep.
"So let me get this straight. You guys have originally created hundreds of commercials that start out online and then help brands grow huge through self funded advertising, meaning the sales are higher than the cost of media? “
Yes.
“You work with small companies to big yet the company must have some track record of sales?"
Yes.
“Your creators have all been through a 13 week intensive course where they write and produce content that you guide them through?"
Yes. Prior to you meeting them. Some have been successfully executing these techniques in the field for up to 5 or 6 years by now.
“Every brief, script and filmed content has the touch or one of the three Principal Maximus Founders?”
Yes. We are cultivating a generation of ethical and immensely skilled writer’s and director’s that are hand trained and supervised by true proven industry experts.
"Is this expensive?"
The rates we charge are comparable to the rates of the industry as a whole yet the industry as a whole is not as expert, experienced, polished or proven as The Maximus Group.
What categories work best?
As described earlier, effective innovative products and services with adequate margin and intense audience interest are most likely to work.
Briefs start at 5k and go up to as much as 25k based on the initiative.
Advertisements range wildly in cost due to the cost of production. We often say “How much does it cost to build a house?” .
Depends upon the house we are building? The good news we’ve only made 30 ads out of 1000’s that cost as much as a house. Well done creative is not always expensive. Creativity occurs inside of limitations always.
Why should I do this?
You shouldn’t unless you really want to grow rapidly with a great message that the audience can repeat and a product that does what it says.
If you can do that?
We can help make "The World Your Oyster".
We are the Maximus Group, the best in the biz. Proven.
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